The Baldwin Brothers opened Alaia in 1999 with promises that it would last. They said that their food will be worth the price. That must have been proven false because the restaurant closed into just two years.
Chrissie Hynde came up with a brilliant name, but opening a vegan restaurant is not really a smart choice. The food was very pricey and appealed to many people, but the supply couldn`t meet the demand and the establishment went bankrupt.